In a collective effort, approximately 300 independent media owners across the United States have joined forces under the banner IBO Speedway with the data services of OOH Info LLC. The primary objective of OOH Info is to streamline the accessibility of pertinent data for Billboard and Screen placements. Through collaboration with various data providers, OOH Info endeavors to help IBO USA members more effectively sell their Billboards and Screens.
Facing the challenge of effectively disseminating this wealth of information to 300 IBO USA members to help with marketing to agencies and brands, OOH Info sought a solution. This is where Spotzi enters the picture.
Through our geospatial expertise, essential details such as traffic, location type, dimensions, and more, are being visualized. Additionally, Spotzi enables the incorporation of Consumer Insights for each location, offering a holistic profile of the 120,000 displays operated by the 300 media owners across the United States.
Spotzi's role as a strategic partner ensures that stakeholders can make well informed decisions regarding the buying of outdoor advertising, enhancing visibility and impact in the dynamic landscape of outdoor advertising.
The power of Spotzi
Spotzi's power lies in its unique ability not only to disclose Consumer Insights but also to function as a GeoMarketing platform, offering users the flexibility to incorporate their own first-party data. This combination of capabilities sets Spotzi apart in the market, empowering stakeholders with comprehensive insights and customization options.