Targeted Direct-Mail Marketing with Spotzi

Direct Marketing is the most efficient way for a meal-kit company to market their products, and coupons offer new clients a chance to learn about the benefits of meal boxes first-hand. Sending out meal-kit coupons to every household in the world, however, is an impossible task. Instead, a popular meal-kit brand decided to use Spotzi’s Targeting dashboard to plan efficient and cost-effective direct mail campaigns — saving valuable company time and money.

Defining an Effective Direct-Mail Marketing Strategy

Direct Mail campaigns can be time-consuming and expensive. Just one marketing campaign can cost a company thousands — if not millions — of dollars. A meal-kit brand’s field marketing department sought to increase the efficiency of their direct-mail marketing by only targeting consumers who were most likely to use the coupons they received.

The easiest way to save money on your direct marketing campaigns is to avoid sending coupons to households which are unlikely to try your advertised products.

Our dashboards allowed this brand’s marketing team to build an audience profile of the households who have already subscribed to their meal-kits. They were then able to use this audience profile to locate look-alike audiences across the country. Once they located their potential new customers at household level, their addresses could be exported as an Excel list — ready to be used in an efficient and targeted direct mail campaign.

Spotzi: A data driven direct marketing solution that saves you time and money.

Expand into new markets, target like-minded audiences, or broaden your understanding of existing customers—all without having to devote time to complex data management. Our Targeting plan has all the tools and data you’ll need for real, actionable insights.

Contact us today to learn more, or schedule a demo with a member of our team.