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When you want to add more data to your dashboard, it is not always possible. This can have two causes:
In order to link a dataset to a dashboard, it needs to match the areas on the map. For example, if you want to use income insights from Canada in your dashboard, you must ensure that you are using the correct areas in your dashboard. Income Insights from Canada is aggregated at the dissemination level, so in this case, you need to create a new dashboard with areas at the dissemination level.
For more information on mapping (postal code) areas on the map, please visit our page on creating a ZIP code boundary map.
What is an aggregation level?
Aggregation level (or geographic level) in geomarketing refers to how data is grouped or summarized for a specific geographic area. It determines the size or scale at which location-based information is analyzed, such as countries, states, cities, or even smaller divisions like neighborhoods. The choice of aggregation level affects the detail and granularity of your analysis when working with geographic data.
It's also possible that the dataset is not (yet) available in your current plan. Fortunately, one of the major advantages of Spotzi is that you can easily scale your account up and down with additional data. For example, if you want to run an analysis of a different country for the international expansion of your business, you can effortlessly add extra countries. In our premium database, you can easily find all the available data by country.
Interested in upgrading your current plan with additional data? Please contact our sales team.
