Map your social media data
About the Twitter App
Twitter has grown to count nearly three percent of the entire global population among its active users who have sent more than 170 billion 140–character messages (according to this study).
Spotzi provides Mapbuilder Users with a way to search for Tweets with a location in the last 7 days. Completely for FREE. Spotzi plots these tweets and turns this data into a beautiful visualization. Just enter the subject/brand you like into the search bar and wait for the system to create a new visualization. Very convenient if you want to know more about the tweet behaviour about a certain subject/brand around the world.
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MORE ABOUT GEOSOCIAL
What is the Hedonometer?
A social media expression itself contains more than a subject. The sentence in which the subject is being used will tell you a lot about the emotion of the expression. Therefore we developed an instrument that measures the happiness of large social media expressions in real time. Our hedonometer is based on people’s online expressions, capitalizing on data-rich social media, and we’re measuring how people present themselves to the outside world.
To quantify the happiness of the atoms of language, we merged the 5,000 most frequent words from a collection of four corpora: Google Books, New York Times articles, Music Lyrics, and Twitter messages, resulting in a composite set of roughly 10,000 unique words. Using Amazon’s Mechanical Turk service, each of these words were scored on a ten point scale of happiness: (1) sad to (10) happy.
Social Media Mapping
Next to tracing certain keywords on Social Media we are able to show per geographical area (county, census and even postal code) what the social media behavior is. You get insight into:
– The percentage of people using social media
– The average age
– Percentage of males and females
– The average sentiment (based on our hedonometer)
– The types of social media they use
– The difference in daytime and nighttime use
Upon demand we can analyze the engagement of your brand on twitter per geographical area. Also compared to your competitor. Marketers can target their products and messages based on their customers’ social media behavior and networking habits. Our data is unique and a perfect tool to start a mailing campaign or further analyze your audience.
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