About consumer spending statistics of Italy

Consumer spending data offers key insights into an audience’s private / household expenditure and buying behaviour on various goods and services. This data reveals the value of goods and services purchased by Italian residents and breaks down their spending into food, fashion, lifestyle spending, and more.

Household spending by category

To give you detailed insights into Italian purchasing patterns and expenditure, the spending data is divided into the following product categories and services:

• Food
• Non-alcoholic beverages
• Alcoholic beverages
• Tobacco products
• Health and hygiene products
• Clothing
• Shoes and leather goods
• Furnishing
• Household products, glass and porcelain
• Electrical household appliances
• Electronics and electronic media
• ICT and photography
• Watches and jewelry
• Books and stationery
• Sporting goods, hobbies and recreation
• Home improvement items

Where is consumer spending highest in Italy?

In general, we see that consumer spending is highest in urban areas. You can see this clearly when you visualize this data on the map. Rather compare cities in terms of spending? Use the index and analyze these data against the national average.

In Italy, the cities or areas with the highest consumer spending are:

• Rome
• Milan and other cities in de Lombardia province
• Turin and other cities in the Piemonte province
• Florence
• Cities in the Emilia-Romagna province like Bologna

On the map obelow, you can see at a glance the consumer spending by ZIP code in Italy.

Behavioural targeting. Meaning, definition and examples

Consumer spending data plays an important part in determining the right marketing strategy. For one thing, it plays a crucial role in understanding consumer behavior. Second, the data also helps you segment areas in Italy. This behavioural segmentation of the Italian market helps you to target your marketing budget more effectively. The more data you have collected, the better and more accurate your segments will be. The result: Targeted campaigns and more efficient use of your marketing budget.

Here are some examples on how you can use this data to segment customers and make your campaigns even more targeted:

Understanding consumer trends
When developing new products, researching trends in the market is essential. With this data on consumer spending, you can spot trends early and keep up with any consumer trends.

Location analysis for new establishments
Use these consumer spending insights to discover the market potential of an area. For example, want to open a new restaurant in Rome? Then analyze the areas where there is above-average spending on takeout and catering.

Segment existing customers
Profile customers based on their location and gain more insight into the consumer behavior of existing customers.

Target areas with high market potential
With more insight into consumption patterns, you can immediately see which (ZIP code) areas are potentially interesting. For example, if you sell consumer electronics, you can target your campaigns to the areas with above-average spending in Italy.