About Denmark income demographics

What is consumer disposable income?

Disposable Income — or Purchasing Power — refers to the amount of money an individual has at their disposal over a particular period of time. In other words, it is their (or their household’s) net income after taxes and other employer deductions.

How to analyze income distribution in Denmark?

Spotzi offers disposable income data as a Denmark-wide index to enhance the comparability between different postal code boundaries.

We calculate the national average disposable income for each country, and set this as a baseline (index of 100). Postal codes with a higher average disposable income than the national average will index higher (an index of 101+). An index of 200 would indicate that a postal code’s average disposable income is twice that of the nation, and a postal code indexing at 50 would have half of the average disposable income when compared to the national average of Denmark.

In the example below you can find a map that gives more insight into the household income distribution in Denmark:

This map shows the Denmark income by region and helps you to compare local purchasing power with other areas. Danish cities are excluded in this map.

How high is the average disposable income in Denmark and how does it compare with the rest of Europe?

This disposable income per capita ranks fifth in Europe. Below you will find the top 5 European countries with the highest purchasing power:

1. Liechtenstein
2. Switzerland
3. Luxembourg
4. Iceland
5. Denmark

What insights can you gain from this disposable income data of Denmark?

Assessing your target audience is crucial when marketing any product or service. The interests, budget, and lifestyle of a consumer or audience will impact any marketing campaign’s effectiveness—for better or worse.

Disposable income data provides valuable insights when targeting the right audience for your brand, and will therefore help you get the most out of each marketing campaign.

Here are some examples of what you can learn using Denmark’s disposable income data:

• What is the average disposable income of your existing Danish customer base?
• What is Copenhagen’s current average disposable income per capita?
• Which Danish postal code area has the highest disposable income? The lowest?
• What is the average household income within a particular postal code boundary?
• Are there any clusters of postal codes with especially high income distribution? Where are they?
• How does each postal code’s disposable income compare to the average income of Denmark?
• How high is disposable income in Denmark in 2021 compared to 2022?
• How high is the Danish income inequality?
• Which areas house the most affluent consumers?
• What is the most optimal location for your new store or business?
• Is disposable income in Copenhagen higher than in Esjberg?

All data is expressed in the national currency of Denmark (Danish Krone).