About Sweden income demographics

What is consumer disposable income?

Disposable Income — or Purchasing Power — refers to the amount of money an individual has at their disposal over a particular period of time. In other words, it is their (or their household’s) net income after taxes and other employer deductions.

How to analyze income distribution in Sweden?

Spotzi offers disposable income data as a Sweden-wide index to enhance the comparability between different postal code boundaries.

We calculate the national average disposable income for each country, and set this as a baseline (index of 100). Postal codes with a higher average disposable income than the national average will index higher (an index of 101+). An index of 200 would indicate that a postal code’s average disposable income is twice that of the nation, and a postal code indexing at 50 would have half of the average disposable income when compared to the national average of Sweden.

In the example below you can find a map that gives more insight into the household income distribution in Sweden:

This map shows the Sweden income by region and helps you to compare local purchasing power with other areas. Swedish cities are excluded in this map.

What insights can you gain from this disposable income data of Sweden?

Assessing your target audience is crucial when marketing any product or service. The interests, budget, and lifestyle of a consumer or audience will impact any marketing campaign’s effectiveness—for better or worse.

Disposable income data provides valuable insights when targeting the right audience for your brand, and will therefore help you get the most out of each marketing campaign.

Here are some examples of what you can learn using Sweden’s disposable income data:

• What is the average disposable income of your existing Swedish customer base?
• What is Stockholm’s current average disposable income per capita?
• Which Swedish postal code area has the highest disposable income? The lowest?
• What is the average household income within a particular postal code boundary?
• Are there any clusters of postal codes with especially high income distribution? Where are they?
• How does each postal code’s disposable income compare to the average income of Sweden?
• How high is disposable income in Sweden in 2021 compared to 2022?
• How high is the Swedish income inequality?
• Which areas house the most affluent consumers?
• What is the most optimal location for your new store or business?
• Is disposable income in Stockholm higher than in Gotenburg?

All data is expressed in the national currency of Sweden (Swedish Krone).