About POI Locations Denmark

What are POI locations?

POI locations, also called points of interest, are useful places with a specific function. Think of a gas station, bus stop, parking lots but it can also be a restaurant or store, for example. In general, these locations are mainly used for navigation purposes. However, POI locations also offer a rich source of (geographical) insights for companies.

What is POI data and what information does it contain?

In Denmark's POI database, each point on the map contains the following attributes:

• Name of the POI location.
• POI category. For example, supermarkets, retail, bus stops, parking facility, etc.
• The GPS coordinates to map the POI locations. Better known as the latitude (lat) and longitude (lon).

For what business purposes can this Danish POI data be used?

So in addition to navigation purposes, this data also offers very interesting insights for businesses. Both for defining a business strategy and for determining targeted (OOH) marketing campaigns. Below we have listed a number of interesting use cases:

Create and map a business database

With business location mapping, you can create an overview of all businesses in Denmark. This can provide a very interesting overview when you want to classify account and sales managers, for example. For example, you can link new leads to sales managers nearby. Or combine these POI locations with travel times and make sure that your account managers can always be found within a certain travel time.

Target your billboards to interesting locations

Make sure you place your billboards in POI locations where they are relevant. For example, select billboards near supermarkets when you want to market a new food product. Or for example, select billboards near locations where people have to wait for a while and attention spans are likely to be higher such as bus stops. Consult the POI database and select the locations where your target audience is located.

Conduct a competitive analysis around a location

Sell your products in a location where there is little competition. For example, do you want to open a new restaurant? With POI locations you can map all restaurants and instantly see the level of competition in a specific area.

Other possibilities with the POI database of Denmark

This is just one of the many possibilities with POI data. By now, many customers have already been able to find answers to the following questions with the help of POI data:

• How many supermarkets can be found in Copenhagen?
• How many Mcdonalds restaurants can I find within a half-hour drive from the center of Esjberg?
• In which Danish areas can I find a high concentration of businesses?
• How many bus stops are located near my billboards?
• Is the concentration of theaters higher in Copenhagen or in Esjberg?