About Retail Purchasing Power Luxembourg

What is retail purchasing power?

Retail purchasing power refers to the amount of money an individual has at their disposal over a particular period of time. In other words, it is their (or their household’s) net income after taxes, employer deductions, and foundational lifestyle expenses are taken into account. Unlike retail purchasing power, "disposable income" datas do not account for life expenses such as mortgage and travel / automotive costs when calculating a net income after deductions.

How to analyze the local purchasing power index of every area in Luxembourg?

Spotzi offers retail purchasing power data as a national index to enhance the comparability between different Luxembourgish postal code boundaries.

We calculate the national average purchasing power of Luxembourg, and set this as a baseline (index of 100). Postal codes with a higher average purchasing power than the national average will index higher (an index of 101+). An index of 200 would indicate that a postal code’s average purchasing power is twice that of the nation, and a postal code indexing at 50 would have half of the average purchasing power when compared to the national average.

In the example below you can find a map that gives more insight into the purchasing power of Luxembourg:

This Luxembourgish Purchasing Power Map of 2022 compares local purchasing power with other areas (Source: GfK Geomarketing)

What insights can you gain from this purchasing power data of Luxembourg?

Our intuitive dashboards allow you to breeze through otherwise-complex data analytics with the push of a button. Use any of our datas in a variety of insightful ways to answer questions unique to your brand.

Here are some examples of what you can learn using Luxembourg’s Retail Purchasing Power data:

• What is the average purchasing power of your existing Luxembourgish customer base?
• Which Luxembourgish postal code area has the highest purchasing power? The lowest?
• What is the average retail purchasing power within a particular area, like Luxembourg City?
• Which postal codes’ demographics are the most similar to your current customer base?
• Which postal codes offer the highest potential for interest in your products or services?
• Are there any clusters of postal codes with especially high purchasing power? Where are they?
• How does each postal code’s purchasing power compare to the national average?
• What is the most optimal location for your new store or business?
• How high is the purchasing power in Luxembourg City compared to Esch-sur-Alzette?

All data is expressed in the national currency of Luxembourg (Euro).