United States · Demographics

Our Demographics package in the USA offers data pertaining to the households, education, work, and commute of residents of the United States of America at Census Block Level. Each data variable is available as a sum, or as a percentage of the total population within each selected area.

What is included?

At the Census Block level, this dataset includes some of the following key features:

Commute Insights

• Length of Commute: <5 min, 5-14 min, 15-29 min, 30-44 min, 45-59 min, 60-89 min, 90+ min
• Work Location: Home, Elsewhere

Method of Commute

• Bicycle
• Car
• Carpool
• Foot
• Motorcycle
• Other
• Public Transport
• Taxi

• What insights can be derived from the Commute Data for the United States?

  Commute Insights provide marketers with valuable information to enhance their understanding of consumer behavior.

  • Length of Commute: Insights into the duration of commutes (categorized by time intervals) allow marketers to tailor their messaging based on the available time window. Short commutes may benefit from concise and immediate content, while longer commutes may provide an opportunity for more in-depth engagement.
  • Work Location: Understanding whether individuals work from home or elsewhere enables marketers to adjust their strategies accordingly. For those working from home, promotions related to home-based products or virtual services may be more effective, while those working elsewhere may respond better to location-specific offers.
  • Method of Commute: The method of commute provides marketers with insights into lifestyle choices. For instance, advertising eco-friendly products to bicycle or public transport commuters, or promoting in-car entertainment for drivers, allows for targeted and relevant marketing campaigns. This data helps tailor promotions to align with consumers' transportation preferences and habits.
• Is this U.S. census data also accessible at the ZIP code level?

  This demographic data is typically available at the census block level. These blocks are smaller, more detailed units designed for statistical purposes, enabling a more precise analysis of population, housing, and demographic data. Census blocks may vary in size and shape but are generally more localized compared to ZIP codes.

  Still looking for demographic data at the postal code level? Contact sales.

• What other demographic information is available for the United States?

  There are numerous other census data datasets available for the United States, covering a wide range of demographics. These include information on:

  • Commuting
  • Educational Attainment
  • Employment
  • Families
  • Finance
  • Housing