The Global Audience Segments dataset categorizes people in Germany based on their travel to relevant stores, businesses, or other points of interest - therefore exposing audience media habits, hobbies, and consumer behaviors.
This dataset is a valuable tool for marketers and researchers aiming to understand and reach diverse German and global audiences with various interests and demographic profiles.
What are Spotzi Audience Segments?
Spotzi's Global Audience Segments consist of 22 profile categories, partitioning audiences into 83 unique segments. For example, the Arts & Entertainment category includes profiles of book lovers, cinephiles, and music enthusiasts. The Auto & Boating category features segments for boaters and sailors, while the Family Status category covers new parents and those who love cats and dogs.
Spotzi's Global Audience Segments are available in the following countries*:
North America: USA, Canada
Europe: UK, The Netherlands, Belgium, France, Germany, Switzerland
Oceania: Australia
Africa: South Africa
*Available segments may vary by country.
Which audience segments are available?
Please check below for a list of all available Audience Segments by category.
Bookworms
Cinephiles
Music Lovers
Video/Photography Enthusiasts
Arts & Crafters
Theatergoers
Live Music Lovers
Automotive Shoppers
Boaters & Sailors
Boating Shoppers
Gas Station Visitors
Auto-parts Shoppers
Business Professionals
Post-Secondary Attendants
Keeping it Green
Nature Lovers
New Parents
Pet Parents
Cat Lovers
Dog Lovers
Designer Brand Lovers
Upscale Fashionistas
Jewelry Lovers
Shoes Shopaholics
Hair & Makeup Artists
Planning for Retirement
Mobile Bankers
Active Investors
Total Foodies
Home Cooks
Restaurant Enthusiasts
Fast Food Lovers
Fine Diners
Coffee Lovers
Casual Gamers
Serious Gamers
eSports Fanatics
Gym Goers
Ski Resort Visitors
Surfers
Home Improvers
Sports Fans
American Football Fans
Baseball Fans
Basketball Fans
College Sports Fans
College Football Fans
College Basketball Fans
Outdoor Sports Enthusiasts
Camping Enthusiasts
Extreme Sports Enthusiasts
Fishing Enthusiasts
Golfing Enthusiasts
Hunting Enthusiasts
Hockey Fans
Fantasy Sports Players
Australian Football Fans
Cricket Fans
Rugby Fans Soccer Fans
UFC Fans
Tech Enthusiasts
Home Automation Enthusiasts
Tech Shoppers
Life of Luxury
Singles
Movers & Sellers
Department Store Shoppers Flower Fanciers
Office Supply Shoppers
Business Travelers
World Travelers
Commuters
Car Renters
TV Watchers
Pharma Shoppers
Dataset information
Vintage:
2022
Level:
postalcode 5
Source:
Spotzi
Data variables
No variables found
Access the Free Spotzi Explorer
Gain access to our free catalog of maps and dashboards. Find Postal Codes, learn more about global income differences or just get inspired by our community maps. Spotzi Explorer is our free solution for every marketer, researcher, student and beyond. Available as a stand alone solution and part of our price plans.
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