United States · Demographics

Our Demographics package in the USA offers data pertaining to the education of residents of the United States of America at Census Block Level. Each data variable is available as a sum, or as a percentage of the total population within each selected area.

What is included?

At the Census Block level, this dataset includes some of the following key features:

Highest Educational Attainment

• High-school Diploma
• College - No Degree
• GED
• Associates Degree
• Bachelor's Degree
• Master's Degree
• Doctorate Degree
• Professional School Degree

Schooling In Child Population

• No Schooling
• Nursery School
• Kindergarten
• Primary School

Bachelor's Degree Attained

• Arts/Humanities/Other
• Business
• Education
• Science/Engineering

• What insights can be derived from Education Statistics of the United States?
  • Highest Educational Attainment: Marketers can use this data to tailor their campaigns based on the level of education achieved by their target audience. For instance, educational institutions may focus on promoting advanced degree programs to individuals with a bachelor's degree or higher, while brands offering products related to skill development might target those with a high-school diploma or college degree.
  • Schooling In Child Population: This data provides insights into the educational stages of the child population, allowing marketers to customize their strategies. For example, companies specializing in children's products can create targeted promotions for specific age groups, such as educational toys for those in nursery or kindergarten.
  • Bachelor's Degree Attained: Marketers can leverage this information to tailor campaigns based on the specific field of study for individuals with a bachelor's degree. For instance, businesses offering services aligned with certain disciplines, like technology or the arts, can refine their messaging to appeal to the interests and preferences associated with each academic field.
• Is this U.S. census data also accessible at the ZIP code level?

  This demographic data is typically available at the census block level. These blocks are smaller, more detailed units designed for statistical purposes, enabling a more precise analysis of population, housing, and demographic data. Census blocks may vary in size and shape but are generally more localized compared to ZIP codes.

  Still looking for demographic data at the postal code level? Contact sales.

• What other demographic information is available for the United States?

  There are numerous other census data datasets available for the United States, covering a wide range of demographics. These include information on:

  • Commuting
  • Educational Attainment
  • Employment
  • Families
  • Finance
  • Housing