United States · Demographics

Spotzi's Income dataset for the United States offers valuable insights into the intricacies of yearly income at various levels. This dataset is meticulously curated, presenting a detailed analysis of total income, types of household earnings, and the critical aspect of whether households are above the poverty level. This dataset is available at Census Block level, and allows for a holistic understanding of the economic landscape at both regional and national scales.

What is included?

Each data variable is presented as a percentage of the total population within each selected area. Please see below for a complete list of available data variables:

Income

• Individual Yearly Income: Under 10K, 10K-20K, 20K-35K, 35K-50K, 50K-100K, 100K+
• Individual Yearly Income - Female: Under 10K, 10K-20K, 20K-35K, 35K-50K, 50K-100K, 100K+
• Individual Yearly Income - Male: Under 10K, 10K-20K, 20K-35K, 35K-50K, 50K-100K, 100K+
• Household Income Earning Status: Earns Income, Does Not Earn Income
• Households Below Poverty Level

Household Earnings By Type

• Salary
• Interest Dividends
• Retirement Income
• Self-Employment

• What insights can be gained from this Housing data of the United States?
  • Individual Yearly Income: Marketers can leverage individual income data to tailor their strategies based on the financial capacities of their target audience. For example, luxury brands may target individuals with higher income brackets, while budget-conscious brands may focus on those with lower income levels.
  • Household Earning by Type: Marketers can use this data to understand the sources of household income, allowing for targeted campaigns. For example, financial services may tailor promotions based on the types of income earned, offering retirement planning services to those with significant retirement income.
• Is this U.S. census data also accessible at the ZIP code level?

  This demographic data is typically available at the census block level. These blocks are smaller, more detailed units designed for statistical purposes, enabling a more precise analysis of population, housing, and demographic data. Census blocks may vary in size and shape but are generally more localized compared to ZIP codes.

  Still looking for demographic data at the postal code level? Contact sales.

• What other demographic information is available for the United States?

  There are numerous other census data datasets available for the United States, covering a wide range of demographics. These include information on:

  • Commuting
  • Educational Attainment
  • Employment
  • Families
  • Finance
  • Housing