This dataset offers insights into the vehicular landscape of the Netherlands, allowing businesses to tailor their strategies based on the types of vehicles prevalent in specific regions and the fuel preferences of diverse demographics.
What is included?
At the both 6-digit postal code- and grid level, this car ownership dataset includes some of the following key features:
Vehicles by Type
Busses
Commercial Light Vehicles
Personal Light Vehicles
Mobile Machines
Mopeds and Scooters
Motorbikes
Motorbikes with Sidecars
Three-Wheel Motor Vehicles
Tractors
Limited Speed Vehicles
Vehicles by Fuel Type
Biofuel
Hybrid Biofuel
Biogas
Compressed Natural Gas
Diesel
Hybrid Diesel
Electric
Hybrid Electric
Hybrid Electric Hydrogen
Gas
Hydrogen
Liquified Natural Gas
LPG
This data is accessible through our Spotzi Profiling and Targeting plans, and allows users to better understand the vehicular landscape of various global markets. With this car ownership data, users can gain the following insights:
Vehicle Types
This dataset offers detailed breakdowns of all of an area's private and public vehicles by vehicle type, allowing those in the automotive industry to tailor their sales and marketing plans for each unique market. For instance, companies manufacturing accessories for personal cars may focus on regions with a higher concentration of such vehicles, while businesses offering services related to commercial or specialized vehicles can refine their marketing strategies based on the prevalent types in more industrial markets.
Vehicles by Fuel Type
Marketers can use this data to align their strategies with the growing environmental consciousness and fuel preferences of consumers. For instance, companies specializing in electric vehicles can target regions where there is a higher adoption of electric or hybrid electric vehicles. This data allows marketers to create campaigns promoting products or services that cater to specific fuel preferences, contributing to a more targeted and resonant approach in the automotive market.
The dataset allows you to explore car ownership data categorized by postal codes, offering hyper-localized insights for businesses to target specific regions with tailored marketing strategies.
In the "Vehicles by Fuel Type" category, you can acquire additional insights into the quantity of electric vehicles in each area, along with vehicles utilizing other sustainable fuels like hybrids and hydrogen. These insights enable the identification of regions where electric cars are becoming increasingly popular, assisting businesses in aligning their strategies with the rising demand for environmentally friendly transportation options.
Absolutely. The dataset provides insights into car ownership per capita, revealing ownership patterns based on population density. This information helps businesses tailor geomarketing strategies to suit the demographic intricacies of each location.
Dataset information
Vintage:
2022
Level:
grid
Source:
Spotzi
Data variables
No variables found
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