Portugal · Leeftijdsgroepen

Curious about your clientele in Portugal? Wondering about which generation can be most often seen flocking to your store? Dive deep into customer insights using our population by age group data of Portugal. Whether your customers are down your street or across the globe, we empower you to pinpoint the ideal demographic for your marketing campaigns or projects. Our dataset offers intricate details on this country's age distribution.

What's included in this Age Groups & Gender data?

Each data variable is available as a sum, an average, or as a percentage of the total population within each selected area. Continue reading for the list of included data variables:

Population

• Total Number Of Inhabitants

Age Categories

• Childhood: Age 0 - 5, Age 5 - 10
• Adolescence, Teenager: Age 10 - 15, Age 15 - 20
• Young Adult: Age 20 - 25, Age 25 - 30, Age 30 - 35, Age 35 - 40
• Middle-Aged: Age 40 - 45, Age 45 - 50, Age 50 - 55, Age 55 - 60, Age 60 - 65
• Elderly: Age 65 - 70, Age 70 - 75, Age 75 - 80, Age 80 - 85, Age 85 Years and Older

Gender Statistics

• Total Male Population
• Total Female Population

Households

• Total Number Of Households
• Average Household Size

This data is available at both the street and 4-digit postal code levels.

• Age demographics in marketing: What is their significance, and how can I practically implement them in my campaigns?

  Understanding Portuguese age demographics is a critical tool for marketers to create advertising that deeply resonates with their target audience. Different age groups possess unique preferences, values, and consumption habits. By delving into these demographics, marketers can tailor their messaging, visuals, and channels to craft more relevant and engaging campaigns.

  Whether you're catering to tech-savvy Gen Z, career-focused Millennials, or financially established Baby Boomers, age demographics provide invaluable insights for crafting advertising that not only captures attention but also fosters genuine connections with consumers, ultimately driving brand loyalty and sales.

  Spotzi Profiling and Targeting enable you to swiftly analyze age demographics and convert your insights into highly targeted marketing campaigns.

• In this age demographics dataset, how many regions or areas are included?

  At the 4-digit postal code level, there are 507 areas in this dataset.

• Can I use this data to enrich my customer and/or location information?

  Spotzi Profiling simplifies gaining deeper insights into the demographics of your (potential) customers in Portugal. At Spotzi, you have the following options:

  • Location Profile: Gain insights into the people living around your location (e.g., store, billboard).
  • Customer Profile: Import customer addresses and create profiles based on their location.
  • Visitor Profile: Use high-quality data to identify store visitors or passersby near your billboard.
• How can I utilize this data for targeting specific age demographics?

  After analyzing your locations with Profiling, Spotzi Targeting helps you turn your analysis into action. Spotzi Targeting offers assistance in perfectly targeting your desired audience with various enticing options:

  • Postal Code Targeting: Export a list of Portuguese postal codes containing your target audience for your next campaign.
  • Address Targeting: Reach your high-potential audience with a Direct Mail campaign using our address targeting, obtaining a list of matching addresses.
  • OOH Targeting: Dazzle your audience with an outdoor advertising campaign, utilizing over 300,000 billboard and screen locations to reach your best-fit audience.
  • Online Targeting: Target or retarget your audience online using our mobile device IDs.