This data is accessible through our Spotzi Profiling and Targeting plans, and allows users to better understand the vehicular landscape of various global markets. With this car ownership data, users can gain the following insights:

Vehicle Types

Marketers can use this data point to segment their Swiss audience based on the types of vehicles they own or are interested in. For example, they can target advertisements specifically towards owners of SUVs, sedans, trucks, etc.
Understanding vehicle types can help marketers tailor their messaging to highlight features and benefits that resonate with each segment. For instance, marketing messages for SUVs might emphasize spaciousness and adventure, while messages for compact cars might focus on fuel efficiency and urban maneuverability.

Vehicle Weight

Data on vehicle weight can inform marketing strategies related to safety features, towing capabilities, and fuel efficiency. For example, marketers can highlight the safety benefits of heavier vehicles in family-oriented campaigns, emphasizing features like enhanced crash protection.
They can also target consumers in Switzerland interested in towing or hauling by promoting vehicles with higher weight capacities and towing capabilities.

Vehicle by Fuel Type

Marketers can tailor their messaging to promote vehicles with specific fuel types based on consumer preferences and environmental concerns. For instance, they can emphasize the fuel efficiency and cost savings of hybrid or electric vehicles to eco-conscious consumers in Switzerland.
Understanding fuel type preferences allows marketers to position their products effectively in the market and capitalize on trends toward alternative fuel sources.

By utilizing these data points effectively, marketers can gain deeper insights into their target audience, refine their marketing strategies, and create more impactful campaigns that resonate with consumers needs and preferences.

The dataset allows you to explore car ownership data categorized by postal codes, offering hyper-localized insights for businesses to target specific regions with tailored marketing strategies.

Absolutely. The dataset provides insights into car ownership per capita, revealing ownership patterns based on population density. This information helps businesses tailor geomarketing strategies to suit the demographic intricacies of each location.

In the Vehicles by Fuel Type-category, you can acquire additional insights into the quantity of electric vehicles in each area, along with vehicles utilizing other sustainable fuels like hybrids and hydrogen. These insights enable the identification of regions where electric cars are becoming increasingly popular, assisting businesses in aligning their strategies with the rising demand for environmentally friendly transportation options.